This is a topic that I’ve written about a few times but I think I’m finally putting together a post on it. For those of you who’ve never heard of it, distribution technology is the process of taking a product to the consumer, or market, and selling it to the consumer. It’s the entire process of a product moving from the manufacturer to the consumer and back. This post explains the process, as well as why it’s important to think about it.
The reason why this is important is because we often get in trouble when we dont think about distribution and marketing. And this post will hopefully help you to understand why.
Distribution technology is an important concept for all types of businesses to understand. The ability to get your product to the market, and at the best price, is a critical component for any business. As an example, if you are selling a product to a retail store, the only way to get that product to the consumer is through distribution.
Well, as a business, the product will never reach the store, because you dont have a distribution system. And without a distribution system, you cant get your product to the consumer, so you will never get the sale. The same thing applies to marketing, it is an important component of marketing because you cant just send out an email and let people know that your website is about to go live.
In the world of online distribution, the concept of a “distribution system” is like a “handshake.” Sure, you can do a face-to-face handshake or a series of emails, but if you don’t have a channel, then your product won’t reach the consumer. And that’s why it’s an essential component of marketing, in the same way that you need a distribution system to get your product to the market.
It’s not a good idea to go with a distribution system because you CAN get a lot of people to buy your product. If they dont have an email, they won’t get a chance to see your product.
distribution means reaching a variety of consumers based upon their internet search interest, not necessarily their physical location or income. So instead of just sending an email to the folks on your distribution list, you should send them an email. If you don’t have a distribution system, then you may as well just send an email to your entire mailing list.
This is a great point, and one that many start-up companies and new Web sites make a huge mistake in. You know how Facebook is the most successful social network on the planet, yet no one uses it if there’s no way to get a hold of their email? This is exactly the same. The best way to get people to sign up for your email list is to get them to sign up for your website.
Like the other two levels, the one that I mentioned earlier about the “don’t invite, don’t invite me” mentality is a good one. I was also surprised to read about the way the webmaster’s screen keeps track of the people who are invited and gets rid of them. I think that is a good reason for the webmaster to be afraid of inviting people.
I’m sure that there are all sorts of reasons why a person might not want to invite someone, but one popular reason is that the person has already been invited and doesn’t want to mess with someone else’s invitation. So it’s not as if you can just send them an invite and say, “Hey, I’d like you to email me.” You’re going to get a lot of complaints and email rejections.